I-Tourism Development Fund Iyakhanya e-World Travel Market

I-Saudi Arabia’s Tourism Development Fund (TDF) yenza amagagasi emakethe yakamuva ye-World Travel Market (WTM) 2024 e-London. Umbuso uhlose ukuheha abatshalizimali bamazwe ngamazwe, okuyingxenye yomkhankaso wabo wokuzibeka njengendawo ephambili yezokuvakasha emhlabeni jikelele. Lesi sinyathelo sihambisana neSaudi Vision 2030, ngenhloso yokuhlukanisa umnotho kanye nokunciphisa ukuncika kuwoyela.

I-Saudi Arabia ku-World Travel Market 2024

Bangaphezu kuka-4,000 abakhangisi abakhangise ngemikhiqizo yabo kanye nezinsizakalo zabo emcimbini wokuhamba ngoNovemba 4-6 eLondon. Ngaphezu kwalokho, izikhulumi zemboni yezokuvakasha ezingaphezu kuka-200 zibambe iqhaza kumaseshini angama-70. Ku-WTM 2024, inkundla ye-Tourism Development Fund yagqama, yadonsa ukunaka kochwepheshe bezokuvakasha kanye nabatshalizimali emhlabeni wonke. Umcimbi ubusingathwe izethulo, izingxoxo ezisebenzisanayo, kanye nemihlangano yomuntu siqu, ekhuthaza abangaba ozakwethu ukuthi bahlole amathuba okuvakasha e-Saudi Arabia. Ngaphezu kwalokho, abamele i-TDF bagcizelele ukuzibophezela koMbuso kwezokuvakasha okusimeme futhi bagqamisa izikhuthazo ezikhangayo kubatshalizimali. Inkundla yayihlanganisa nombukiso we-Visit Saudi, manje osonyakeni wawo wesine, njengoba uhlelwe yiSaudi Tourism Authority (STA). Inkundla inikeze ukwesekwa kozakwethu bezivakashi abangaphezu kuka-70 njengamahhotela, izinkampani zezindiza, nezinkampani zezokuvakasha.

Izinyathelo ezibalulekile

Ngesikhathi somcimbi, izikhulu zeSikhwama Sokuthuthukiswa Kwezokuvakasha zethule amaphrojekthi amasha amasha aklanyelwe ukuheha abatshalizimali bamazwe ngamazwe. Ngaphezu kwalokho, umbukiso we-Visit Saudi ubuye wabonisa amaphrojekthi wakamuva we-Red Sea Global. Ngo-2030, umbuso unethemba lokuthi uzovula izindawo zokungcebeleka eziyi-16. I-TDF iphinde yasayina imemorandamu yokusebenzisana ne-Dusit International ukuthuthukisa izindawo zokuhlala ezisezingeni eliphezulu e-Saudi Arabia. “I-Saudi Arabia, indawo yezivakashi ekhula ngokushesha kakhulu emhlabeni, ifuna ukuqinisa ubuholi bayo kwezokuvakasha emhlabeni, ihambisane nezinjongo zeSaudi Vision 2030 ngokugqamisa izindawo ezihlukile, amaphrojekthi amasha, namathuba okutshala imali,” kuphawula uNgqongqoshe Wezokuvakasha waseSaudi kanye noSihlalo we-STA. Ahmed Al-Khateeb. Isikhulu esiphezulu se-STA kanye nelungu lebhodi uFahd Hamidaddin uphinde waphawula , “Amandla ezokuvakasha athuthukisa umnotho ngaphezu kwanoma yini. Imisebenzi esiyidalayo ingeyabantu abasha, osomabhizinisi, abakude, izitolo zama-pop nomama kanye nentsha yamakhono akhulayo. Lapho sihamba, sihamba ngezinjongo zethu ezinhle. Ingqondo yethu iyona evuleke kakhulu.” Lawa maphrojekthi ahlose ukuthuthukisa iminikelo yezokuvakasha eyahlukene, efana ne-eco-tourism, amagugu amasiko, kanye nokungenisa izihambi okunethezeka. Ngokugxila kulezi zimakethe ze-niche, iSaudi Arabia inethemba lokuzihlukanisa nezinye izindawo esifundeni.

Mayelana neSikhwama Sokuthuthukiswa Kwezokuvakasha

ISikhwama Sokuthuthukiswa Kwezokuvakasha sibe neqhaza elikhulu ekufezekiseni izifiso zoMbono 2030. Ngokuhlinzeka ngezixazululo zezezimali ezihambisanayo kanye nobudlelwano bamasu, sisekela amaphrojekthi athuthukisa ingqalasizinda yezokuvakasha yase-Saudi Arabia. Ngaphezu kwalokho, lolu hlelo alugcini nje ngokuthuthukisa umnotho kodwa ludala namathuba emisebenzi emiphakathini yendawo. I-Saudi Arabia inezinhloso ezishisekayo ngomkhakha wayo wezokuvakasha, okuhlanganisa nokuheha izivakashi eziyizigidi ezingu-150 ngonyaka ngo-2030. Umthelela wezinhlelo ze-TDF usuvele ubonakala kuyo yonke i-Saudi Arabia. Ngokwesibonelo, izindawo zokungcebeleka ezisanda kuthuthukiswa ezisogwini zihehe izivakashi ezivela kuwo wonke umhlaba. Ukwengeza, izindawo zamasiko namagugu manje sezithola izivakashi eziningi, ngenxa yezindawo ezithuthukisiwe nemikhankaso yokumaketha ehlosiwe. Ngale kwemisebenzi e-WTM, imizamo ye-Tourism Development Fund iyingxenye yesu elibanzi le-Saudi Arabia lokuthuthukisa umkhakha wayo wezokuvakasha. Imizamo efana ne-Red Sea Project kanye ne-NEOM iwumgogodla walolu hlelo, ebonisa ukuzinikela kweSaudi Arabia ekuguquleni iminikelo yayo yezokuvakasha.

Isithombe: Facebook/World Travel Market – WTM London